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The Prevalence of the Thin Ideal and How it Affects Advertising Effectiveness in Young Female Consumers: A Comparative Analysis and Reconciliation Framework
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Authors:
Uta Suzaki
Published:
24 February 2026
Issue:
Volume 2, Issue 1
Topics:
marketing
psychology
media & communication studies
Keywords:
thin ideal
model representation
fashion advertising
purchase intention
consumer behavior
media influence
body image
body size diversity
brand personality perception
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Convergence Journal 2026